01
Focus
Understand the commercial reality, identify where the friction actually sits, and establish the right priorities for the next 90 days.
Commercial Advisory
GTM & Commercial Advisory for early-stage technical businesses
You’ve built the product.
Now build the commercial engine around it.
Narrow helps founder-led technical B2B businesses turn credible market validation into a repeatable commercial model.
A good conversation isn’t necessarily a good opportunity.
Interest ≠ intent ≠ qualified opportunity.
Who Narrow is for
Built for the point where commercialisation gets difficult.
Typically, Narrow works with founder-led technical B2B businesses where the product is substantially built, the market has shown credible interest, and the founder is still carrying much of the commercial load.
- 5–15 person businesses
- Pre-revenue to early revenue
- Pilots, PoCs, early customers or design partners
- Positive market feedback, but inconsistent conversion
- No mature commercial engine yet
- Often around the point of initial external investment
The commercial problem
01
Plenty of activity
Conversations, demos, pilots and pipeline are happening.
02
Not enough signal
It is unclear which opportunities are real, where they stall, or what the buyer actually needs to act.
03
No repeatable model
The founder is still doing too much manually and revenue is not yet predictable.
How we work
Focus. Build. Prove.
02
Build
Strengthen or create the highest-priority parts of the commercial engine that are missing, weak or blocking growth.
03
Prove
Work alongside the founder to refine the model, progress opportunities, make better GTM decisions and create repeatability.
Operating posture
Respect what has already been built. Understand it properly. Identify what is blocking commercial success. Fix it. Make it repeatable.
Diagnose with respect.
Prioritise with evidence.
Strengthen what already works.
Build what is missing.
Make it repeatable.
About
Commercial experience without the consultancy theatre.
I’m Nathan Hulcoop, founder of Narrow Commercial Advisory.
I’ve spent more than 20 years building, leading and working within technology sales and commercial organisations.
Narrow exists to bring that experience into early-stage technical businesses at the point where a good product and genuine market interest need to become a repeatable commercial model.
I work directly with founders. No junior team, no outsourced delivery layer and no unnecessary complexity.
Start a conversation
The product works. The market is interested. Let’s work out what is stopping the commercial model from working.
Start a conversation
Tell me a little about what’s happening commercially.
No pitch deck required. A few useful details are enough to start.